PART IPRELIMINARYA. BackgroundEvery business that is engaged in the production of goods or services,
need to be managed efficiently and effectively in order to achieve the
optimal goal, therefore it is very necessary to the implementation of
management functions in addition to pay attention to the influence of
various aspects.Success or failure of a company that operates always faced with the cost, the cost required by the company. Companies
should provide attractive products and guaranteed quality, the sale
price, promotional activities in order to achieve the desired
objectives. To achieve this, the company should direct its business activities in
order to produce products that can give satisfaction to consumers and
profits for the company.Marketing System is one of the few activities that management has an
important role because it is a direct support to the activities of the
company and also the sales volume to obtain the optimal profit from the
sale of the maximum.As
we know, that in order to achieve optimal profit, of course, the first
company to be able to grab market share (market share) is greater and
this is possible only if the company is quite keen to see the needs and
wants (needs and wants) of prospective customers, in addition to the
range economic level of the community is also noteworthy.To
achieve the objectives of the company, it takes several marketing
strategies to support the achievement of the strategy include
promotional mix, one of which is the promotion of sales as a strategy in
marketing the services to be offered or sold. Because of this strategy will bring enormous influence in sales dii future. Without promotion, it will result in more kecill sales volume which can be achieved the company concerned. Promotion as part of marketing activities is one aspect that can
support a company's success in maintaining and improving market panga.Likewise with PT.Toyota Hadji Kalla Makassar is the object of the study authors. To
maintain its existence, the effort that must be taken before the
company that services market, first held promotional activities. PT. Toyota Hadji Kalla Makassar is one company that is engaged in the sales of Toyota brand vehicles. In this case the author of the study focused on one particular type of car Toyota Avanza.Of sales promotion activities undertaken are expected to increase car sales and achieve profitability. From the above description, the authors chose the title "Cost Analysis
of Campaign Against Increased Sales at PT. Toyota Hadji Kalla
Makassar".
B. Issue HighlightsBased on the above background, it is becoming; the main problem is: "How is the effect of increased sales promotion costs in PT. Toyota Hadji Kalla Makassar?".
C. Objectives and Purpose of Writinga. AimThe purpose of this study was to determine the effect of the increased sales promotion costs in PT. Toyota Hadji Kalla Makassar.b. usefulness of Writing- As an input to the company's management with respect to the effect of increased sales promotion costs.- As a reference for parties to writing with the same problem.
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JOINT # Andiwani.blogspot.com
email waniandi@gmail.com
B. Issue HighlightsBased on the above background, it is becoming; the main problem is: "How is the effect of increased sales promotion costs in PT. Toyota Hadji Kalla Makassar?".
C. Objectives and Purpose of Writinga. AimThe purpose of this study was to determine the effect of the increased sales promotion costs in PT. Toyota Hadji Kalla Makassar.b. usefulness of Writing- As an input to the company's management with respect to the effect of increased sales promotion costs.- As a reference for parties to writing with the same problem.
LET'S LEARN AND SHARE
JOINT # Andiwani.blogspot.com
email waniandi@gmail.com
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