CHAPTER IV
DISCUSSION AND ANALYSIS
A Brief History of the Company
Based on the goals established company which is to meet consumer demand, in addition, also for profit as much as possible, because the company has an extensive background of its existence so that one of the companies engaged in food additives (instant noodles) which can be served buyer massively, ie on pegadang, shop, retailers and does not directly serve the consumer.
PT. Indofood Sukses Makmur in this discussion of the history of the Limited Liability Company (PT) Indofood Sukses Makmur Makassar was established on Tuesday, the fifteenth, in October, one thousand nine hundred and eighty-nine (15 - 10 - 1989), witnessed by:
4. Mr. Thamin Gunawan, Bachelor of Economics (SE), a businessman who resides in Central Jakarta, according to his arrival acts as:
- For myself
- On the strength of a power of attorney under the hand that wears the stamp
dated september thirty thousand nine hundred and eighty-nine.
2. Mr. Lawrence Faisal Mahmud, also residing in Central Jakarta, with the arrival on an official invitation to attend the event pengresmian establishment as PT. Indofood Sukses Makmur Makassar.
The attendance at that time was known by the Notary without prejudice to the provision of a Limited Liability Company (PT) is, by establishing a Limited Liability Company that has been adapted to its articles of association as follows:
4. The Company is trying to PT. Indofood Sukses Makmur Makassar on behalf of himself.
5. In other places by the Board of Directors with the approval as a distributor of instant noodles in the city Makassar.dan surroundings.
With this basic set up a representation in Makassar City has the intent and purpose between alain:
4. Running a business as a reseller and distributor of instant noodles to meet the demands of traders, entrepreneurs, retailers and consumers.
5. Ensuring a wide range of instant noodles, especially the fried noodles wear.
6. Ensuring all sorts of indo noodle brands including fried noodles and others.
7. Run the company by acting as a distributor for the airport and pemenuhi consumer demand.
8. Run the trade in general, including export and import between islands (supplier), the seller or agent commission.
To discuss a brief history of the company in accordance with the results of the study authors to meet with one of the staff were interviewed and most of the data is a copy that the company based on the petition dated October 15, 1989 from relatives Hendra Mustamin as the power of this company and the deed is made on October 15, 1989 with No. 45 / NS / IX / P.UP / 89 before a notary Hobropoerwanto domiciled in Central Jakarta as notary experienced.
Furthermore, in accordance with the decision of the meeting which was held last year, namely on Tuesday the thirtieth, in November, one thousand nine hundred and eighty sebilan (30 - 11 - 1989), has been facing the Notary Sistke Limowa Bachelor of Law, a notary which has been recognized in the Board of Directors Mr. Hendra Mustamin as the helm of the company PT Indofood Sukses Makmur Makassar
B Organizational Structure
Interest Organizations company can determine whether or not current activities of the company in an effort to achieve the goal. This is because it involves management problems, whereas the management itself can lead the company toward achievement of predetermined goals.
The organization is a container in which jobs are placed on a portion of each predetermined to work and be responsible for his duties. So the form of organization which is owned by ne company can influence or give color to the activity, the workings and responsibilities of workers.
Companies need materials indo noodles PT. Indofood Sukses Makmur Makassar is a limited company, which shares only limited too. In doing daily activities, then head of the company / directors of this company to the discretion of the company's development.
Here the author would like to explain briefly the functions and duties of each part, as follows:
4. Board (of directors), as the helm of decision making, such as wisdom, a change in decision-making. The Board of Directors has the main function, among others:
- Responsible for day-to-day activities
- Has the authority in the determination of the day laborers to be dismissed.
- Responsible for the company's finances.
2. General / Secretary
In this case serves as a stylist secretary administrarif venture company in sehar-day duties as secretary to carry out general administrative duties based on the instructions given by the Board of Directors.
As for his job, as follows:
4. Coordination in the sense of organizing and receiving cooperation of all administrative and coordinating the preparation of regular budget of the company.
5. Services in the sense of providing technical and administrative services to the organizational units within the company itself.
6. Planning in the sense of preparing the plan, draw up programs and assess the implementation of the plan.
7. Fostering administration in the sense of fostering matters of administrative affairs in managing and fostering employment.
3. Internal Audit
In the implementation of this task is carried out by employees of the company itself / unit of the organization itself. Examining these functions include:
- Assess and discuss operating procedures and financial and bookkeeping.
- Assess internal controls for improvement / refinement and work together in a continuous / continuous.
- Work is very detailed in assessing and analyzing the implementation of something and report the results to
- The Board of Directors whether the procedures and methods outlined have ditetapi including efficiency and effectiveness.
- Checks should be independent of berndaharawan and head of bookkeeping, but independent of the Board of Directors.
4. General Trading
General trading section is responsible for the smooth transaction of the sale of the emergence of an order until the transfer of money from the sale to the cashier, these include among others:
- Implementation of a good financial administration.
- Oversee the smooth administration and physical distribution of the stock of goods to be marketed.
- Preparing daily sales planning and long term.
5. Finance
The finance department is responsible directly to the Board. And has the function, as follows:
- Conducting policy and arrangements in the financial administration, personnel for the smooth running of the company.
- Prepare periodic reports on the fields to be submitted to the Board of Directors on matters that can not be decided alone to get a decision.
- Mengkoodinir tasks and activities in the financial distributor
- Prepare financial Direktrat budget and the regular budget.
- Responsible and report to the Board of Directors.
6. Parts Warehouse
This section is responsible for the marketing department, and is also responsible for the expenditure of goods as well as irregularities in the warehouse, including the administration of any other good inventory.
Tasks and division of labor, namely:
- When the stock of goods is already approaching the level of highly thinned to be able to meet the demand, the piece is tasked to fill in the details of the purchase of goods which are then submitted to the purchasing department.
- Receive forechas copy from the purchase order to the supplier orders outside of the product to be used for examination sfesifikasi goods come.
- Check whether the supplier of goods that have been delivered in accordance with sfesifikasi than order goods to be sold.
- Make the minutes on goods from suppliers who sfesifikasinya not match with what is ordered in the marketing department.
- Signing the letter of the Tata business.
- Receiving and delivery of goods and making bon receipt of goods to the parts concerned.
- Create reports MPO polling evidence relating to their purchases of the product.
7. Section Marketing
Courant marketing responsible for the smooth transaction of the sale of the emergence of an order until the transfer of the money to the cashier marketing companies included in this case, as follows:
- Carrying out a good financial administration.
- Oversee the smooth distributor of goods required by the subscription.
- Set up the administrative and physical stocks of goods to be marketed.
- Preparing daily sales planning and long term.
8. Section Expedisi
In Part expedisi responsible for the marketing department. And is also responsible for the smooth distributor of goods to the customer in accordance with that given by the head of marketing.
Duties, as follows:
- Accept the delivery order (DO) of the marketing department and then take the goods which accompanied the letter from the warehouse.
- Provide the goods in accordance with the order and ask for the signature of a subscription on invoices and delivery orders.
- Receive a sum of money from the payment of the subscription and will henceforth be paid to the cashier.
9. Bookkeeping
In this case the bookkeeping department has the following tasks
- To coordinate the tasks of bookkeeping and budget analysis.
- Conducting an evaluation of the plan / realization for investment.
- Check the correctness proofs reception / realization of expenses, proof of the memorial, receipts / expenditure stock statement.
- Receive forecasts code at the evidence receipts and expenses and proof of the memorial.
- Make a trial balance and balance of profit and loss calculation periodically and give permanence statement presentation.
- Make recommendations bank statements, accounts receivable list, stock list every month.
- Develop plans daily and monthly cash flow.
10. Billing
The Billing Department is responsible to the chief financial officer over all the duties and his work.
The duties of the billing section, as follows:
- Compile lists of receivables to be billed.
- Keep track of the number of bills that will be charged.
- Report hasilpenagihan the financial portion.
13. K a s i r
As the holder of financial companies was the cashier who is fully responsible to the chief financial officer. And oversees part of the billing and bookkeeping.
C Marketing Analysis Indomie Goreng
The development of business in today's world, the establishment of any sort can not be separated from issues and and obstacles often arise, whether they arise from within the company itself as well as those coming from outside the company. Thus the head of the company must have a concept in addressing the issues that arise in the company, if masaah arising from outside the company are usually rather difficult to overcome because of the unexpected, so as to cope with this kind usually somewhat new old ordinary resolved. In averting problems that often arise and have never been predicted to exist, but in playing the marketing function should we pay attention to social conditions, so the marketing department conduct market research in order to obtain data about the new price compared to the cost of the product on the company, in addition to promotions that can support company.
Precisely why, when considering the condition of company entrepreneurs goods this step is enough to meet the needs of Makassar in particular and South Sulawesi in general, even the eastern part of Indonesia diladeni indeed this effort, especially extra food for children and adults, on the other businesses because they are less so rival company in marketing indomie not experience significant barriers or no rival.
Eventually faced competition not only other noodle instant noodle, because the company as an agent tuggal namely PT. Indofood Sukses Makmur Tbk. Makassar branch, because the company is not having problems in marketing do not realize about the same field of activity. The sales volume of specialty indomie fried noodles in the face of this reality, the company leadership very concerned about the competition, but have new ways to compete.
One in the determination of such competition is a matter of determining the cost of import duties and taxes and we need to know the cost and charges through the ports being used. Another factor is enough to influence in determining the price besides kwaliteit, perhaps because of the company's strategy in the form of location is quite crowded areas or as a public road axis.
From these considerations, then the head of the company can develop strategies to reduce the inhibitory these constraints either by way of improving the quality of products and other means to support the sales volume in the future, in the hope of retaining the Indomie brand of fried noodles, a rival in the world marketing.
Businesses have always hoped that the production may be well received by the consumer / industrial users. Because the consumer is the last user of a product. So it is in producing a product manufacturer should always pay attention to consumer tastes or desires of consumers for the selection of a product by the consumer has a wide range of needs and desires.
As for companies engaged in the sale of Indomie instant noodles fried especially in terms of quality of products offered has met the Indonesian Industrial Standard (SII).
The sales volume of each company from year to year in general has increased, but often have fluctuated in which in other years may also decline. In the case of companies engaged in extra food, over the last five years, since the company is only as a distributor in the flow of merchandise.
The company is in the flow of distribution of merchandize very consideration the social, economic and cultural communities, resulting in increased volume turnover of less obstacles which means, for companies engaged in the same field is still lacking.
PT Indofood Sukses Makmur Makassar branch in nature only as a distributor only, (commission) of goods sold, however the company as a branch in the city of Makassar will serve in Makassar city and its surroundings even in West Sulawesi and Southeast Sulawesi. The company is opening the system to open a network of cooperation among employers, especially mixed goods moving distributor indomie fried noodles.
Indomie fried as a supplementary food for children and adults who have a sense of savory and tasty, so children love this extra food as a staple food when something that could hamper the meningmati food will be prepared by them.
The items to be sold to the public must have fulfilled the minimum quality standards or have passed the feasibility test at the local health laboratories, especially indo noodles as a favorite food for children to adults, because the way is very practical, fast and time-consuming in the presentation.
Fried noodles as noodles favorite for children and adults is the object of the study authors, for retrieval of data that the data from 2001 to 2005, sales of fried noodles experienced growth every year, nor the purchase of course, also in this way because if a lot of selling orders also increased or when demand increases prices will rise.
Various forms in memperlacar sales flow of goods, so that for every buyer come up with using the excellent service and the service is assured, so long subscribed to attract people who never came to spending on the company.
Population growth more days to grow, even an added increased, the companies in the business need memimirkan how to improve also oersediaan items can be balanced between labor with goods to be marketed, because the manager should think about how it can improve service to consumers by not adding workers with integrated service system. Service is the most powerful promotions to consumers, will obviously have a positive impact on people who use the system time for shopping with pull dri information one to the other information, can be a material that is very satisfactory service.
For 2003 and 2004 that the sale and purchase of 78 600 and 90 790 dos dos, is experiencing sales growth trend also showed increased sales, because its development is only 12 190 dos sales, so the promotion should be encouraged in order to capture market share in order to increase sales added increased.
For 2004 the dam in 2005, namely the sale and purchase as many as 90 790 dos and 100 185 dos had increased as much as 9.185 dos are also experiencing a trend in sales compared with the two previous years, these companies although considered no rivals selling fried noodles, but many indomie could love or consumers will try the food moorings.
Based on the results of the authors of the analysis the price, then the price of an item is expressed in units of money. In addition, the price used as a benchmark or starting point for the determination of another price or the price of a means of liaison between buyers and sellers. This means that prices are determined by supply and demand for a product or service. Price shows also the implementation of a purchase transaction that could occur if the buyer and seller have jointly agreed on a certain price level of a product sold, and thus for the company indomie in Makassar in terms of implementing activities for marketing is no escape from a pricing of products to be offered.
Thus, the price has the roles and functions that can not be separated from other functions such as production, marketing expenditures and also other functions.
Pricing for large companies often involves some managers like manajr production, sales and other managers. Politics pricing of the items in the company has been taken into account, as follows:
1. Pricing psikhologis, discretion is usually used for the sale of goods at the retail level. In the method of pricing ganjilm for use odd numbers, pricing is also referred to psychological pricing is odd.
2. Price lining, this method is widely used ileh retailers than wholesalers or producers, sellers determine a price level of all goods sold.
3. Cut the price, based bembelian goods major parties receive discounts or reduction of the price that has been set. Discounted prices realized in the form of cash and are intended to attract consumers. But sometimes unusual pieces are also provided in-kind. The types of discounts offered to buyers, as follows:
a. Quantity discounts, rebates are offered by sellers so that consumers are willing to buy in larger quantities.
b. Pieces trademarks or usually called functional pieces that are discounts offered to the buyer for payment to the marketing functions that they do. So pieces of this trade is only given to buyers who come to market its products. They include distributors, both wholesalers and retailers.
c. Cash rebate is the piece that was given to the buyer for payment account in the period, and make payments on time.
d. Seasonal pieces are the pieces are given to buyers who make purchases outside of a particular season, misqlnya purchase services in the summer rain will get discounts.
Precisely the purchase and sale of fried instant noodle and development at the company PT. Infood Sukses Makmur Tbk. Makassar branch, as follows:
Table 1 Development of Sales at PT. Indofood Sukses Makmur
(Persero) Tbk. Makassar branch Period 2001 - 2005
Year Sales (Dos) Developments (Dose)%
2001 61.700
3.450 5.59
2002 65.150
3.450 5.30
2003 78.600
12 190 15.51
2004 90.790 9.185 10.12
2005 100.185
Total 396 425
Source: PT. Indofood Sukses Makmur Tbk. branch Makassar
In accordance with the data in Table II show that every year has developed both buying and selling, which means, that one fan of fried instant noodle, stating that the fried noodles is very easy and quick to eat, with its own many other indomie penggemr switch to fried noodles.
In 2001 the total purchase and sale increased to 65 150 61 700 dos dos purchase and sale, so there is an increase of 3,450, or about 5.59% dos, because the user is already familiar with the ease, delicacy and speed can be eaten, which in turn increases the meminatnya added.
Then in 2002 pemberlian and sales 65 150 dos, for 2003 increased to 78..600 units, which means no development of buying and selling as many as 13,450 dos or approximately 20.64%, during the past two years has increased very rapidly, namely 10,000 dos multiples thereof, and for the promotion rate effect on consumers, so that between 2002 and 2003 greatly increase its development.
As for 2003 and 2004 that the sale and purchase of 78 600 and 90 790 dos dos, is experiencing sales growth but sales trend showed a decline, because its development is only 12 190 dos sales or approximately 15.51%, so the promotion should be encouraged in order to capture market share around dos 2,000 per year.
For 2004 the dam in 2005, namely the sale and purchase as many as 90 790 units and 100 185 dos had increased as much as 9.185 dos or 10, 12%, also decreased trend in sales compared with the two previous years, these companies although considered no rivals selling fried noodles, but many other noodle production indo can menyangi or consumers will try the other noodle indo.
One of the company's activities in terms of delivering a mission of their products to consumers or users, then the best means adopted is by way of promotion. Where promotion is communication between producers and industrial users / consumers, due to the promotion that is responsible for delivering the mission of the company to the users or consumers may be interested in the services / goods were introduced to him. Thus, in a situation increasingly sharp competition, then of course the sale is something that is very important in helping the smooth traffic flow of goods and services from producers to consumers, this happens either directly or indirectly.
In the business world, the act of reassuring and recall the product benefits to industrial users / consumers with the aim that they voluntarily buy the products that have been produced in this case is also often called the promotion, in addition to being able to buy the product quality, the promotional activities can also be implemented with the activities of mass communication media through newspapers, magazines, radio and others, commonly called advertising.
Company PT. Indofood Sukses MakmurTbk Makassar branch to increase sales volume, the company was using a promotion through:
1. The newspaper, which is for people who subscribe to letters
they directly read and know the company.
2. Magazines, namely that through magazines usually a fan magazine that age still easy-easy, so that helped put the expectations on the housing.
3. Radio, when fans of drama interspersed with billboards, then the bustling halayak can know.
A promotional activity when in line with the marketing plan, and the plan is directed and controlled properly, or self-promotion can be instrumental in the development pace of sales to production and vice versa.
Company PT. Indofood Sukses Makmur Makassar during this time also using the means of promotion to build a wide variety of shapes and real community to known production and marketing department also held a demonstration cooking by introducing indirectly fried noodles as the main object as a promotional event for the business as well as companies and office to promote the production company to provide convenience to have / buy fried noodles because if the company is too many other requirements, then the subscription can be transferred to the other company.
D Marketing Policy Analysis
PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch is engaged in the sale of fried instant noodle serve both employers in terms of purchasing wholesale and retail purchases, the company's duty to serve both consumers requiring party a lot and stores to meet consumer need. Thus the general public often means that the promotion is only carried out by a new company or product previously unknown by the public and vice versa company that has been known by the public with a wide range of products offered is considered one of the wisdom of marketing the company's products.
To follow the development of businesses and the extra food marketing activities have a broader purpose, not only introduce a new product or new company but aims to inform, persuade targeted customers, and to remind consumers of the products offered, and over that marketing is a step the first to offer goods produced product to the customer, or in other words can affect consumer behavior and can change consumers' perception of the company and products offered.
Companies indomie fried operating in Makassar as a branch company's headquarters in Jakarta has a goal to provide the best services to consumers and businesses provides convenience consumers are able to make calls with a subscription is already one year more will be delivered through the car anywhere important place visits by one supervisor.
At the company itself, in addition, usually companies give discounts when buying glasses agart rely more than one company and employees through the advancement and sustainability of its business.
PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch as one of the private company that is full of fried instant noodle are pretty smoothly promoting the products and services offered to the public. Implementation of promotion is done by ensuring cooperation, coordination and communication between other companies engaged in the same field. and branch offices in marketing their products through promotional activities usually prefers persuasive action or persuade people to become consumers in the form of advertising (Advertising). Chosen form of advertising by the company on the grounds:
5. Can be adapted to the shape of marketing activities undertaken by the central office in Jakarta.
6. It is easier and far-reaching into the community
7. More practical and adapted to the available funds.
To increase the sales volume of the company is certainly through the sale in the form of advertising that is done by PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch only in small and medium scale. This is because the target is focused on the people of Makassar and South Sulawesi in particular on society in general, while the promotion of large scale national by PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch.
The limited funds available causing PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch in increasing its marketing only use one form of promotion is advertising. The media used by optical companies to support promotional activities to the community, consumers as follows:
Billboards
Banner
Brochure
One of supporting the smooth operation of which is through ads (advertising) which is a tool for PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch, where advertising is one form of delivering a message to the community to introduce and assure them about everything related to the increase in the number of consumers every year.
E Development Marketing Indomie Goreng
To know the development of the company selling fried instant noodle PT. Indofood Sukses Makmur Tbk. Makassar branch from 2001 to 2005 showed significant progress, as well as sales experienced similar things. Would But at the level of development that is not so great, because many companies engaged in the same field, but other brands are sold so that consumers are switching to other products to enjoy certain brands. According to the development and consumer demand, when subscription fried noodles still a lot of fans, because the taste and penyedapnya no indomie that could rival, so fans of fried noodles still consider how the price imposed on consumers, the company tried a variety of increasing activity, but in this discussion writers limit themselves to only the fried instant noodle.
To buy fried noodles do not know whether the name of the company or individual, so that the manager was not difficult for the fans to buy instant noodle, provided in accordance the terms proposed by the consumer.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Branch
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
CHAPTER IV
DISCUSSION AND ANALYSIS
A Brief History of the Company
Based on the goals established company which is to meet consumer demand, in addition, also for profit as much as possible, because the company has an extensive background of its existence so that one of the companies engaged in food additives (instant noodles) which can be served buyer massively, ie on pegadang, shop, retailers and does not directly serve the consumer.
PT. Indofood Sukses Makmur in this discussion of the history of the Limited Liability Company (PT) Indofood Sukses Makmur Makassar was established on Tuesday, the fifteenth, in October, one thousand nine hundred and eighty-nine (15 - 10 - 1989), witnessed by:
4. Mr. Thamin Gunawan, Bachelor of Economics (SE), a businessman who resides in Central Jakarta, according to his arrival acts as:
- For myself
- On the strength of a power of attorney under the hand that wears the stamp
dated september thirty thousand nine hundred and eighty-nine.
2. Mr. Lawrence Faisal Mahmud, also residing in Central Jakarta, with the arrival on an official invitation to attend the event pengresmian establishment as PT. Indofood Sukses Makmur Makassar.
The attendance at that time was known by the Notary without prejudice to the provision of a Limited Liability Company (PT) is, by establishing a Limited Liability Company that has been adapted to its articles of association as follows:
4. The Company is trying to PT. Indofood Sukses Makmur Makassar on behalf of himself.
5. In other places by the Board of Directors with the approval as a distributor of instant noodles in the city Makassar.dan surroundings.
With this basic set up a representation in Makassar City has the intent and purpose between alain:
4. Running a business as a reseller and distributor of instant noodles to meet the demands of traders, entrepreneurs, retailers and consumers.
5. Ensuring a wide range of instant noodles, especially the fried noodles wear.
6. Ensuring all sorts of indo noodle brands including fried noodles and others.
7. Run the company by acting as a distributor for the airport and pemenuhi consumer demand.
8. Run the trade in general, including export and import between islands (supplier), the seller or agent commission.
To discuss a brief history of the company in accordance with the results of the study authors to meet with one of the staff were interviewed and most of the data is a copy that the company based on the petition dated October 15, 1989 from relatives Hendra Mustamin as the power of this company and the deed is made on October 15, 1989 with No. 45 / NS / IX / P.UP / 89 before a notary Hobropoerwanto domiciled in Central Jakarta as notary experienced.
Furthermore, in accordance with the decision of the meeting which was held last year, namely on Tuesday the thirtieth, in November, one thousand nine hundred and eighty sebilan (30 - 11 - 1989), has been facing the Notary Sistke Limowa Bachelor of Law, a notary which has been recognized in the Board of Directors Mr. Hendra Mustamin as the helm of the company PT Indofood Sukses Makmur Makassar
B Organizational Structure
Interest Organizations company can determine whether or not current activities of the company in an effort to achieve the goal. This is because it involves management problems, whereas the management itself can lead the company toward achievement of predetermined goals.
The organization is a container in which jobs are placed on a portion of each predetermined to work and be responsible for his duties. So the form of organization which is owned by ne company can influence or give color to the activity, the workings and responsibilities of workers.
Companies need materials indo noodles PT. Indofood Sukses Makmur Makassar is a limited company, which shares only limited too. In doing daily activities, then head of the company / directors of this company to the discretion of the company's development.
Here the author would like to explain briefly the functions and duties of each part, as follows:
4. Board (of directors), as the helm of decision making, such as wisdom, a change in decision-making. The Board of Directors has the main function, among others:
- Responsible for day-to-day activities
- Has the authority in the determination of the day laborers to be dismissed.
- Responsible for the company's finances.
2. General / Secretary
In this case serves as a stylist secretary administrarif venture company in sehar-day duties as secretary to carry out general administrative duties based on the instructions given by the Board of Directors.
As for his job, as follows:
4. Coordination in the sense of organizing and receiving cooperation of all administrative and coordinating the preparation of regular budget of the company.
5. Services in the sense of providing technical and administrative services to the organizational units within the company itself.
6. Planning in the sense of preparing the plan, draw up programs and assess the implementation of the plan.
7. Fostering administration in the sense of fostering matters of administrative affairs in managing and fostering employment.
3. Internal Audit
In the implementation of this task is carried out by employees of the company itself / unit of the organization itself. Examining these functions include:
- Assess and discuss operating procedures and financial and bookkeeping.
- Assess internal controls for improvement / refinement and work together in a continuous / continuous.
- Work is very detailed in assessing and analyzing the implementation of something and report the results to
- The Board of Directors whether the procedures and methods outlined have ditetapi including efficiency and effectiveness.
- Checks should be independent of berndaharawan and head of bookkeeping, but independent of the Board of Directors.
4. General Trading
General trading section is responsible for the smooth transaction of the sale of the emergence of an order until the transfer of money from the sale to the cashier, these include among others:
- Implementation of a good financial administration.
- Oversee the smooth administration and physical distribution of the stock of goods to be marketed.
- Preparing daily sales planning and long term.
5. Finance
The finance department is responsible directly to the Board. And has the function, as follows:
- Conducting policy and arrangements in the financial administration, personnel for the smooth running of the company.
- Prepare periodic reports on the fields to be submitted to the Board of Directors on matters that can not be decided alone to get a decision.
- Mengkoodinir tasks and activities in the financial distributor
- Prepare financial Direktrat budget and the regular budget.
- Responsible and report to the Board of Directors.
6. Parts Warehouse
This section is responsible for the marketing department, and is also responsible for the expenditure of goods as well as irregularities in the warehouse, including the administration of any other good inventory.
Tasks and division of labor, namely:
- When the stock of goods is already approaching the level of highly thinned to be able to meet the demand, the piece is tasked to fill in the details of the purchase of goods which are then submitted to the purchasing department.
- Receive forechas copy from the purchase order to the supplier orders outside of the product to be used for examination sfesifikasi goods come.
- Check whether the supplier of goods that have been delivered in accordance with sfesifikasi than order goods to be sold.
- Make the minutes on goods from suppliers who sfesifikasinya not match with what is ordered in the marketing department.
- Signing the letter of the Tata business.
- Receiving and delivery of goods and making bon receipt of goods to the parts concerned.
- Create reports MPO polling evidence relating to their purchases of the product.
7. Section Marketing
Courant marketing responsible for the smooth transaction of the sale of the emergence of an order until the transfer of the money to the cashier marketing companies included in this case, as follows:
- Carrying out a good financial administration.
- Oversee the smooth distributor of goods required by the subscription.
- Set up the administrative and physical stocks of goods to be marketed.
- Preparing daily sales planning and long term.
8. Section Expedisi
In Part expedisi responsible for the marketing department. And is also responsible for the smooth distributor of goods to the customer in accordance with that given by the head of marketing.
Duties, as follows:
- Accept the delivery order (DO) of the marketing department and then take the goods which accompanied the letter from the warehouse.
- Provide the goods in accordance with the order and ask for the signature of a subscription on invoices and delivery orders.
- Receive a sum of money from the payment of the subscription and will henceforth be paid to the cashier.
9. Bookkeeping
In this case the bookkeeping department has the following tasks
- To coordinate the tasks of bookkeeping and budget analysis.
- Conducting an evaluation of the plan / realization for investment.
- Check the correctness proofs reception / realization of expenses, proof of the memorial, receipts / expenditure stock statement.
- Receive forecasts code at the evidence receipts and expenses and proof of the memorial.
- Make a trial balance and balance of profit and loss calculation periodically and give permanence statement presentation.
- Make recommendations bank statements, accounts receivable list, stock list every month.
- Develop plans daily and monthly cash flow.
10. Billing
The Billing Department is responsible to the chief financial officer over all the duties and his work.
The duties of the billing section, as follows:
- Compile lists of receivables to be billed.
- Keep track of the number of bills that will be charged.
- Report hasilpenagihan the financial portion.
13. K a s i r
As the holder of financial companies was the cashier who is fully responsible to the chief financial officer. And oversees part of the billing and bookkeeping.
C Marketing Analysis Indomie Goreng
The development of business in today's world, the establishment of any sort can not be separated from issues and and obstacles often arise, whether they arise from within the company itself as well as those coming from outside the company. Thus the head of the company must have a concept in addressing the issues that arise in the company, if masaah arising from outside the company are usually rather difficult to overcome because of the unexpected, so as to cope with this kind usually somewhat new old ordinary resolved. In averting problems that often arise and have never been predicted to exist, but in playing the marketing function should we pay attention to social conditions, so the marketing department conduct market research in order to obtain data about the new price compared to the cost of the product on the company, in addition to promotions that can support company.
Precisely why, when considering the condition of company entrepreneurs goods this step is enough to meet the needs of Makassar in particular and South Sulawesi in general, even the eastern part of Indonesia diladeni indeed this effort, especially extra food for children and adults, on the other businesses because they are less so rival company in marketing indomie not experience significant barriers or no rival.
Eventually faced competition not only other noodle instant noodle, because the company as an agent tuggal namely PT. Indofood Sukses Makmur Tbk. Makassar branch, because the company is not having problems in marketing do not realize about the same field of activity. The sales volume of specialty indomie fried noodles in the face of this reality, the company leadership very concerned about the competition, but have new ways to compete.
One in the determination of such competition is a matter of determining the cost of import duties and taxes and we need to know the cost and charges through the ports being used. Another factor is enough to influence in determining the price besides kwaliteit, perhaps because of the company's strategy in the form of location is quite crowded areas or as a public road axis.
From these considerations, then the head of the company can develop strategies to reduce the inhibitory these constraints either by way of improving the quality of products and other means to support the sales volume in the future, in the hope of retaining the Indomie brand of fried noodles, a rival in the world marketing.
Businesses have always hoped that the production may be well received by the consumer / industrial users. Because the consumer is the last user of a product. So it is in producing a product manufacturer should always pay attention to consumer tastes or desires of consumers for the selection of a product by the consumer has a wide range of needs and desires.
As for companies engaged in the sale of Indomie instant noodles fried especially in terms of quality of products offered has met the Indonesian Industrial Standard (SII).
The sales volume of each company from year to year in general has increased, but often have fluctuated in which in other years may also decline. In the case of companies engaged in extra food, over the last five years, since the company is only as a distributor in the flow of merchandise.
The company is in the flow of distribution of merchandize very consideration the social, economic and cultural communities, resulting in increased volume turnover of less obstacles which means, for companies engaged in the same field is still lacking.
PT Indofood Sukses Makmur Makassar branch in nature only as a distributor only, (commission) of goods sold, however the company as a branch in the city of Makassar will serve in Makassar city and its surroundings even in West Sulawesi and Southeast Sulawesi. The company is opening the system to open a network of cooperation among employers, especially mixed goods moving distributor indomie fried noodles.
Indomie fried as a supplementary food for children and adults who have a sense of savory and tasty, so children love this extra food as a staple food when something that could hamper the meningmati food will be prepared by them.
The items to be sold to the public must have fulfilled the minimum quality standards or have passed the feasibility test at the local health laboratories, especially indo noodles as a favorite food for children to adults, because the way is very practical, fast and time-consuming in the presentation.
Fried noodles as noodles favorite for children and adults is the object of the study authors, for retrieval of data that the data from 2001 to 2005, sales of fried noodles experienced growth every year, nor the purchase of course, also in this way because if a lot of selling orders also increased or when demand increases prices will rise.
Various forms in memperlacar sales flow of goods, so that for every buyer come up with using the excellent service and the service is assured, so long subscribed to attract people who never came to spending on the company.
Population growth more days to grow, even an added increased, the companies in the business need memimirkan how to improve also oersediaan items can be balanced between labor with goods to be marketed, because the manager should think about how it can improve service to consumers by not adding workers with integrated service system. Service is the most powerful promotions to consumers, will obviously have a positive impact on people who use the system time for shopping with pull dri information one to the other information, can be a material that is very satisfactory service.
For 2003 and 2004 that the sale and purchase of 78 600 and 90 790 dos dos, is experiencing sales growth trend also showed increased sales, because its development is only 12 190 dos sales, so the promotion should be encouraged in order to capture market share in order to increase sales added increased.
For 2004 the dam in 2005, namely the sale and purchase as many as 90 790 dos and 100 185 dos had increased as much as 9.185 dos are also experiencing a trend in sales compared with the two previous years, these companies although considered no rivals selling fried noodles, but many indomie could love or consumers will try the food moorings.
Based on the results of the authors of the analysis the price, then the price of an item is expressed in units of money. In addition, the price used as a benchmark or starting point for the determination of another price or the price of a means of liaison between buyers and sellers. This means that prices are determined by supply and demand for a product or service. Price shows also the implementation of a purchase transaction that could occur if the buyer and seller have jointly agreed on a certain price level of a product sold, and thus for the company indomie in Makassar in terms of implementing activities for marketing is no escape from a pricing of products to be offered.
Thus, the price has the roles and functions that can not be separated from other functions such as production, marketing expenditures and also other functions.
Pricing for large companies often involves some managers like manajr production, sales and other managers. Politics pricing of the items in the company has been taken into account, as follows:
1. Pricing psikhologis, discretion is usually used for the sale of goods at the retail level. In the method of pricing ganjilm for use odd numbers, pricing is also referred to psychological pricing is odd.
2. Price lining, this method is widely used ileh retailers than wholesalers or producers, sellers determine a price level of all goods sold.
3. Cut the price, based bembelian goods major parties receive discounts or reduction of the price that has been set. Discounted prices realized in the form of cash and are intended to attract consumers. But sometimes unusual pieces are also provided in-kind. The types of discounts offered to buyers, as follows:
a. Quantity discounts, rebates are offered by sellers so that consumers are willing to buy in larger quantities.
b. Pieces trademarks or usually called functional pieces that are discounts offered to the buyer for payment to the marketing functions that they do. So pieces of this trade is only given to buyers who come to market its products. They include distributors, both wholesalers and retailers.
c. Cash rebate is the piece that was given to the buyer for payment account in the period, and make payments on time.
d. Seasonal pieces are the pieces are given to buyers who make purchases outside of a particular season, misqlnya purchase services in the summer rain will get discounts.
Precisely the purchase and sale of fried instant noodle and development at the company PT. Infood Sukses Makmur Tbk. Makassar branch, as follows:
Table 1 Development of Sales at PT. Indofood Sukses Makmur
(Persero) Tbk. Makassar branch Period 2001 - 2005
Year Sales (Dos) Developments (Dose)%
2001 61.700
3.450 5.59
2002 65.150
3.450 5.30
2003 78.600
12 190 15.51
2004 90.790 9.185 10.12
2005 100.185
Total 396 425
Source: PT. Indofood Sukses Makmur Tbk. branch Makassar
In accordance with the data in Table II show that every year has developed both buying and selling, which means, that one fan of fried instant noodle, stating that the fried noodles is very easy and quick to eat, with its own many other indomie penggemr switch to fried noodles.
In 2001 the total purchase and sale increased to 65 150 61 700 dos dos purchase and sale, so there is an increase of 3,450, or about 5.59% dos, because the user is already familiar with the ease, delicacy and speed can be eaten, which in turn increases the meminatnya added.
Then in 2002 pemberlian and sales 65 150 dos, for 2003 increased to 78..600 units, which means no development of buying and selling as many as 13,450 dos or approximately 20.64%, during the past two years has increased very rapidly, namely 10,000 dos multiples thereof, and for the promotion rate effect on consumers, so that between 2002 and 2003 greatly increase its development.
As for 2003 and 2004 that the sale and purchase of 78 600 and 90 790 dos dos, is experiencing sales growth but sales trend showed a decline, because its development is only 12 190 dos sales or approximately 15.51%, so the promotion should be encouraged in order to capture market share around dos 2,000 per year.
For 2004 the dam in 2005, namely the sale and purchase as many as 90 790 units and 100 185 dos had increased as much as 9.185 dos or 10, 12%, also decreased trend in sales compared with the two previous years, these companies although considered no rivals selling fried noodles, but many other noodle production indo can menyangi or consumers will try the other noodle indo.
One of the company's activities in terms of delivering a mission of their products to consumers or users, then the best means adopted is by way of promotion. Where promotion is communication between producers and industrial users / consumers, due to the promotion that is responsible for delivering the mission of the company to the users or consumers may be interested in the services / goods were introduced to him. Thus, in a situation increasingly sharp competition, then of course the sale is something that is very important in helping the smooth traffic flow of goods and services from producers to consumers, this happens either directly or indirectly.
In the business world, the act of reassuring and recall the product benefits to industrial users / consumers with the aim that they voluntarily buy the products that have been produced in this case is also often called the promotion, in addition to being able to buy the product quality, the promotional activities can also be implemented with the activities of mass communication media through newspapers, magazines, radio and others, commonly called advertising.
Company PT. Indofood Sukses MakmurTbk Makassar branch to increase sales volume, the company was using a promotion through:
1. The newspaper, which is for people who subscribe to letters
they directly read and know the company.
2. Magazines, namely that through magazines usually a fan magazine that age still easy-easy, so that helped put the expectations on the housing.
3. Radio, when fans of drama interspersed with billboards, then the bustling halayak can know.
A promotional activity when in line with the marketing plan, and the plan is directed and controlled properly, or self-promotion can be instrumental in the development pace of sales to production and vice versa.
Company PT. Indofood Sukses Makmur Makassar during this time also using the means of promotion to build a wide variety of shapes and real community to known production and marketing department also held a demonstration cooking by introducing indirectly fried noodles as the main object as a promotional event for the business as well as companies and office to promote the production company to provide convenience to have / buy fried noodles because if the company is too many other requirements, then the subscription can be transferred to the other company.
D Marketing Policy Analysis
PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch is engaged in the sale of fried instant noodle serve both employers in terms of purchasing wholesale and retail purchases, the company's duty to serve both consumers requiring party a lot and stores to meet consumer need. Thus the general public often means that the promotion is only carried out by a new company or product previously unknown by the public and vice versa company that has been known by the public with a wide range of products offered is considered one of the wisdom of marketing the company's products.
To follow the development of businesses and the extra food marketing activities have a broader purpose, not only introduce a new product or new company but aims to inform, persuade targeted customers, and to remind consumers of the products offered, and over that marketing is a step the first to offer goods produced product to the customer, or in other words can affect consumer behavior and can change consumers' perception of the company and products offered.
Companies indomie fried operating in Makassar as a branch company's headquarters in Jakarta has a goal to provide the best services to consumers and businesses provides convenience consumers are able to make calls with a subscription is already one year more will be delivered through the car anywhere important place visits by one supervisor.
At the company itself, in addition, usually companies give discounts when buying glasses agart rely more than one company and employees through the advancement and sustainability of its business.
PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch as one of the private company that is full of fried instant noodle are pretty smoothly promoting the products and services offered to the public. Implementation of promotion is done by ensuring cooperation, coordination and communication between other companies engaged in the same field. and branch offices in marketing their products through promotional activities usually prefers persuasive action or persuade people to become consumers in the form of advertising (Advertising). Chosen form of advertising by the company on the grounds:
5. Can be adapted to the shape of marketing activities undertaken by the central office in Jakarta.
6. It is easier and far-reaching into the community
7. More practical and adapted to the available funds.
To increase the sales volume of the company is certainly through the sale in the form of advertising that is done by PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch only in small and medium scale. This is because the target is focused on the people of Makassar and South Sulawesi in particular on society in general, while the promotion of large scale national by PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch.
The limited funds available causing PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch in increasing its marketing only use one form of promotion is advertising. The media used by optical companies to support promotional activities to the community, consumers as follows:
Billboards
Banner
Brochure
One of supporting the smooth operation of which is through ads (advertising) which is a tool for PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch, where advertising is one form of delivering a message to the community to introduce and assure them about everything related to the increase in the number of consumers every year.
E Development Marketing Indomie Goreng
To know the development of the company selling fried instant noodle PT. Indofood Sukses Makmur Tbk. Makassar branch from 2001 to 2005 showed significant progress, as well as sales experienced similar things. Would But at the level of development that is not so great, because many companies engaged in the same field, but other brands are sold so that consumers are switching to other products to enjoy certain brands. According to the development and consumer demand, when subscription fried noodles still a lot of fans, because the taste and penyedapnya no indomie that could rival, so fans of fried noodles still consider how the price imposed on consumers, the company tried a variety of increasing activity, but in this discussion writers limit themselves to only the fried instant noodle.
To buy fried noodles do not know whether the name of the company or individual, so that the manager was not difficult for the fans to buy instant noodle, provided in accordance the terms proposed by the consumer.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Branch
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
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DISCUSSION AND ANALYSIS
A Brief History of the Company
Based on the goals established company which is to meet consumer demand, in addition, also for profit as much as possible, because the company has an extensive background of its existence so that one of the companies engaged in food additives (instant noodles) which can be served buyer massively, ie on pegadang, shop, retailers and does not directly serve the consumer.
PT. Indofood Sukses Makmur in this discussion of the history of the Limited Liability Company (PT) Indofood Sukses Makmur Makassar was established on Tuesday, the fifteenth, in October, one thousand nine hundred and eighty-nine (15 - 10 - 1989), witnessed by:
4. Mr. Thamin Gunawan, Bachelor of Economics (SE), a businessman who resides in Central Jakarta, according to his arrival acts as:
- For myself
- On the strength of a power of attorney under the hand that wears the stamp
dated september thirty thousand nine hundred and eighty-nine.
2. Mr. Lawrence Faisal Mahmud, also residing in Central Jakarta, with the arrival on an official invitation to attend the event pengresmian establishment as PT. Indofood Sukses Makmur Makassar.
The attendance at that time was known by the Notary without prejudice to the provision of a Limited Liability Company (PT) is, by establishing a Limited Liability Company that has been adapted to its articles of association as follows:
4. The Company is trying to PT. Indofood Sukses Makmur Makassar on behalf of himself.
5. In other places by the Board of Directors with the approval as a distributor of instant noodles in the city Makassar.dan surroundings.
With this basic set up a representation in Makassar City has the intent and purpose between alain:
4. Running a business as a reseller and distributor of instant noodles to meet the demands of traders, entrepreneurs, retailers and consumers.
5. Ensuring a wide range of instant noodles, especially the fried noodles wear.
6. Ensuring all sorts of indo noodle brands including fried noodles and others.
7. Run the company by acting as a distributor for the airport and pemenuhi consumer demand.
8. Run the trade in general, including export and import between islands (supplier), the seller or agent commission.
To discuss a brief history of the company in accordance with the results of the study authors to meet with one of the staff were interviewed and most of the data is a copy that the company based on the petition dated October 15, 1989 from relatives Hendra Mustamin as the power of this company and the deed is made on October 15, 1989 with No. 45 / NS / IX / P.UP / 89 before a notary Hobropoerwanto domiciled in Central Jakarta as notary experienced.
Furthermore, in accordance with the decision of the meeting which was held last year, namely on Tuesday the thirtieth, in November, one thousand nine hundred and eighty sebilan (30 - 11 - 1989), has been facing the Notary Sistke Limowa Bachelor of Law, a notary which has been recognized in the Board of Directors Mr. Hendra Mustamin as the helm of the company PT Indofood Sukses Makmur Makassar
B Organizational Structure
Interest Organizations company can determine whether or not current activities of the company in an effort to achieve the goal. This is because it involves management problems, whereas the management itself can lead the company toward achievement of predetermined goals.
The organization is a container in which jobs are placed on a portion of each predetermined to work and be responsible for his duties. So the form of organization which is owned by ne company can influence or give color to the activity, the workings and responsibilities of workers.
Companies need materials indo noodles PT. Indofood Sukses Makmur Makassar is a limited company, which shares only limited too. In doing daily activities, then head of the company / directors of this company to the discretion of the company's development.
Here the author would like to explain briefly the functions and duties of each part, as follows:
4. Board (of directors), as the helm of decision making, such as wisdom, a change in decision-making. The Board of Directors has the main function, among others:
- Responsible for day-to-day activities
- Has the authority in the determination of the day laborers to be dismissed.
- Responsible for the company's finances.
2. General / Secretary
In this case serves as a stylist secretary administrarif venture company in sehar-day duties as secretary to carry out general administrative duties based on the instructions given by the Board of Directors.
As for his job, as follows:
4. Coordination in the sense of organizing and receiving cooperation of all administrative and coordinating the preparation of regular budget of the company.
5. Services in the sense of providing technical and administrative services to the organizational units within the company itself.
6. Planning in the sense of preparing the plan, draw up programs and assess the implementation of the plan.
7. Fostering administration in the sense of fostering matters of administrative affairs in managing and fostering employment.
3. Internal Audit
In the implementation of this task is carried out by employees of the company itself / unit of the organization itself. Examining these functions include:
- Assess and discuss operating procedures and financial and bookkeeping.
- Assess internal controls for improvement / refinement and work together in a continuous / continuous.
- Work is very detailed in assessing and analyzing the implementation of something and report the results to
- The Board of Directors whether the procedures and methods outlined have ditetapi including efficiency and effectiveness.
- Checks should be independent of berndaharawan and head of bookkeeping, but independent of the Board of Directors.
4. General Trading
General trading section is responsible for the smooth transaction of the sale of the emergence of an order until the transfer of money from the sale to the cashier, these include among others:
- Implementation of a good financial administration.
- Oversee the smooth administration and physical distribution of the stock of goods to be marketed.
- Preparing daily sales planning and long term.
5. Finance
The finance department is responsible directly to the Board. And has the function, as follows:
- Conducting policy and arrangements in the financial administration, personnel for the smooth running of the company.
- Prepare periodic reports on the fields to be submitted to the Board of Directors on matters that can not be decided alone to get a decision.
- Mengkoodinir tasks and activities in the financial distributor
- Prepare financial Direktrat budget and the regular budget.
- Responsible and report to the Board of Directors.
6. Parts Warehouse
This section is responsible for the marketing department, and is also responsible for the expenditure of goods as well as irregularities in the warehouse, including the administration of any other good inventory.
Tasks and division of labor, namely:
- When the stock of goods is already approaching the level of highly thinned to be able to meet the demand, the piece is tasked to fill in the details of the purchase of goods which are then submitted to the purchasing department.
- Receive forechas copy from the purchase order to the supplier orders outside of the product to be used for examination sfesifikasi goods come.
- Check whether the supplier of goods that have been delivered in accordance with sfesifikasi than order goods to be sold.
- Make the minutes on goods from suppliers who sfesifikasinya not match with what is ordered in the marketing department.
- Signing the letter of the Tata business.
- Receiving and delivery of goods and making bon receipt of goods to the parts concerned.
- Create reports MPO polling evidence relating to their purchases of the product.
7. Section Marketing
Courant marketing responsible for the smooth transaction of the sale of the emergence of an order until the transfer of the money to the cashier marketing companies included in this case, as follows:
- Carrying out a good financial administration.
- Oversee the smooth distributor of goods required by the subscription.
- Set up the administrative and physical stocks of goods to be marketed.
- Preparing daily sales planning and long term.
8. Section Expedisi
In Part expedisi responsible for the marketing department. And is also responsible for the smooth distributor of goods to the customer in accordance with that given by the head of marketing.
Duties, as follows:
- Accept the delivery order (DO) of the marketing department and then take the goods which accompanied the letter from the warehouse.
- Provide the goods in accordance with the order and ask for the signature of a subscription on invoices and delivery orders.
- Receive a sum of money from the payment of the subscription and will henceforth be paid to the cashier.
9. Bookkeeping
In this case the bookkeeping department has the following tasks
- To coordinate the tasks of bookkeeping and budget analysis.
- Conducting an evaluation of the plan / realization for investment.
- Check the correctness proofs reception / realization of expenses, proof of the memorial, receipts / expenditure stock statement.
- Receive forecasts code at the evidence receipts and expenses and proof of the memorial.
- Make a trial balance and balance of profit and loss calculation periodically and give permanence statement presentation.
- Make recommendations bank statements, accounts receivable list, stock list every month.
- Develop plans daily and monthly cash flow.
10. Billing
The Billing Department is responsible to the chief financial officer over all the duties and his work.
The duties of the billing section, as follows:
- Compile lists of receivables to be billed.
- Keep track of the number of bills that will be charged.
- Report hasilpenagihan the financial portion.
13. K a s i r
As the holder of financial companies was the cashier who is fully responsible to the chief financial officer. And oversees part of the billing and bookkeeping.
C Marketing Analysis Indomie Goreng
The development of business in today's world, the establishment of any sort can not be separated from issues and and obstacles often arise, whether they arise from within the company itself as well as those coming from outside the company. Thus the head of the company must have a concept in addressing the issues that arise in the company, if masaah arising from outside the company are usually rather difficult to overcome because of the unexpected, so as to cope with this kind usually somewhat new old ordinary resolved. In averting problems that often arise and have never been predicted to exist, but in playing the marketing function should we pay attention to social conditions, so the marketing department conduct market research in order to obtain data about the new price compared to the cost of the product on the company, in addition to promotions that can support company.
Precisely why, when considering the condition of company entrepreneurs goods this step is enough to meet the needs of Makassar in particular and South Sulawesi in general, even the eastern part of Indonesia diladeni indeed this effort, especially extra food for children and adults, on the other businesses because they are less so rival company in marketing indomie not experience significant barriers or no rival.
Eventually faced competition not only other noodle instant noodle, because the company as an agent tuggal namely PT. Indofood Sukses Makmur Tbk. Makassar branch, because the company is not having problems in marketing do not realize about the same field of activity. The sales volume of specialty indomie fried noodles in the face of this reality, the company leadership very concerned about the competition, but have new ways to compete.
One in the determination of such competition is a matter of determining the cost of import duties and taxes and we need to know the cost and charges through the ports being used. Another factor is enough to influence in determining the price besides kwaliteit, perhaps because of the company's strategy in the form of location is quite crowded areas or as a public road axis.
From these considerations, then the head of the company can develop strategies to reduce the inhibitory these constraints either by way of improving the quality of products and other means to support the sales volume in the future, in the hope of retaining the Indomie brand of fried noodles, a rival in the world marketing.
Businesses have always hoped that the production may be well received by the consumer / industrial users. Because the consumer is the last user of a product. So it is in producing a product manufacturer should always pay attention to consumer tastes or desires of consumers for the selection of a product by the consumer has a wide range of needs and desires.
As for companies engaged in the sale of Indomie instant noodles fried especially in terms of quality of products offered has met the Indonesian Industrial Standard (SII).
The sales volume of each company from year to year in general has increased, but often have fluctuated in which in other years may also decline. In the case of companies engaged in extra food, over the last five years, since the company is only as a distributor in the flow of merchandise.
The company is in the flow of distribution of merchandize very consideration the social, economic and cultural communities, resulting in increased volume turnover of less obstacles which means, for companies engaged in the same field is still lacking.
PT Indofood Sukses Makmur Makassar branch in nature only as a distributor only, (commission) of goods sold, however the company as a branch in the city of Makassar will serve in Makassar city and its surroundings even in West Sulawesi and Southeast Sulawesi. The company is opening the system to open a network of cooperation among employers, especially mixed goods moving distributor indomie fried noodles.
Indomie fried as a supplementary food for children and adults who have a sense of savory and tasty, so children love this extra food as a staple food when something that could hamper the meningmati food will be prepared by them.
The items to be sold to the public must have fulfilled the minimum quality standards or have passed the feasibility test at the local health laboratories, especially indo noodles as a favorite food for children to adults, because the way is very practical, fast and time-consuming in the presentation.
Fried noodles as noodles favorite for children and adults is the object of the study authors, for retrieval of data that the data from 2001 to 2005, sales of fried noodles experienced growth every year, nor the purchase of course, also in this way because if a lot of selling orders also increased or when demand increases prices will rise.
Various forms in memperlacar sales flow of goods, so that for every buyer come up with using the excellent service and the service is assured, so long subscribed to attract people who never came to spending on the company.
Population growth more days to grow, even an added increased, the companies in the business need memimirkan how to improve also oersediaan items can be balanced between labor with goods to be marketed, because the manager should think about how it can improve service to consumers by not adding workers with integrated service system. Service is the most powerful promotions to consumers, will obviously have a positive impact on people who use the system time for shopping with pull dri information one to the other information, can be a material that is very satisfactory service.
For 2003 and 2004 that the sale and purchase of 78 600 and 90 790 dos dos, is experiencing sales growth trend also showed increased sales, because its development is only 12 190 dos sales, so the promotion should be encouraged in order to capture market share in order to increase sales added increased.
For 2004 the dam in 2005, namely the sale and purchase as many as 90 790 dos and 100 185 dos had increased as much as 9.185 dos are also experiencing a trend in sales compared with the two previous years, these companies although considered no rivals selling fried noodles, but many indomie could love or consumers will try the food moorings.
Based on the results of the authors of the analysis the price, then the price of an item is expressed in units of money. In addition, the price used as a benchmark or starting point for the determination of another price or the price of a means of liaison between buyers and sellers. This means that prices are determined by supply and demand for a product or service. Price shows also the implementation of a purchase transaction that could occur if the buyer and seller have jointly agreed on a certain price level of a product sold, and thus for the company indomie in Makassar in terms of implementing activities for marketing is no escape from a pricing of products to be offered.
Thus, the price has the roles and functions that can not be separated from other functions such as production, marketing expenditures and also other functions.
Pricing for large companies often involves some managers like manajr production, sales and other managers. Politics pricing of the items in the company has been taken into account, as follows:
1. Pricing psikhologis, discretion is usually used for the sale of goods at the retail level. In the method of pricing ganjilm for use odd numbers, pricing is also referred to psychological pricing is odd.
2. Price lining, this method is widely used ileh retailers than wholesalers or producers, sellers determine a price level of all goods sold.
3. Cut the price, based bembelian goods major parties receive discounts or reduction of the price that has been set. Discounted prices realized in the form of cash and are intended to attract consumers. But sometimes unusual pieces are also provided in-kind. The types of discounts offered to buyers, as follows:
a. Quantity discounts, rebates are offered by sellers so that consumers are willing to buy in larger quantities.
b. Pieces trademarks or usually called functional pieces that are discounts offered to the buyer for payment to the marketing functions that they do. So pieces of this trade is only given to buyers who come to market its products. They include distributors, both wholesalers and retailers.
c. Cash rebate is the piece that was given to the buyer for payment account in the period, and make payments on time.
d. Seasonal pieces are the pieces are given to buyers who make purchases outside of a particular season, misqlnya purchase services in the summer rain will get discounts.
Precisely the purchase and sale of fried instant noodle and development at the company PT. Infood Sukses Makmur Tbk. Makassar branch, as follows:
Table 1 Development of Sales at PT. Indofood Sukses Makmur
(Persero) Tbk. Makassar branch Period 2001 - 2005
Year Sales (Dos) Developments (Dose)%
2001 61.700
3.450 5.59
2002 65.150
3.450 5.30
2003 78.600
12 190 15.51
2004 90.790 9.185 10.12
2005 100.185
Total 396 425
Source: PT. Indofood Sukses Makmur Tbk. branch Makassar
In accordance with the data in Table II show that every year has developed both buying and selling, which means, that one fan of fried instant noodle, stating that the fried noodles is very easy and quick to eat, with its own many other indomie penggemr switch to fried noodles.
In 2001 the total purchase and sale increased to 65 150 61 700 dos dos purchase and sale, so there is an increase of 3,450, or about 5.59% dos, because the user is already familiar with the ease, delicacy and speed can be eaten, which in turn increases the meminatnya added.
Then in 2002 pemberlian and sales 65 150 dos, for 2003 increased to 78..600 units, which means no development of buying and selling as many as 13,450 dos or approximately 20.64%, during the past two years has increased very rapidly, namely 10,000 dos multiples thereof, and for the promotion rate effect on consumers, so that between 2002 and 2003 greatly increase its development.
As for 2003 and 2004 that the sale and purchase of 78 600 and 90 790 dos dos, is experiencing sales growth but sales trend showed a decline, because its development is only 12 190 dos sales or approximately 15.51%, so the promotion should be encouraged in order to capture market share around dos 2,000 per year.
For 2004 the dam in 2005, namely the sale and purchase as many as 90 790 units and 100 185 dos had increased as much as 9.185 dos or 10, 12%, also decreased trend in sales compared with the two previous years, these companies although considered no rivals selling fried noodles, but many other noodle production indo can menyangi or consumers will try the other noodle indo.
One of the company's activities in terms of delivering a mission of their products to consumers or users, then the best means adopted is by way of promotion. Where promotion is communication between producers and industrial users / consumers, due to the promotion that is responsible for delivering the mission of the company to the users or consumers may be interested in the services / goods were introduced to him. Thus, in a situation increasingly sharp competition, then of course the sale is something that is very important in helping the smooth traffic flow of goods and services from producers to consumers, this happens either directly or indirectly.
In the business world, the act of reassuring and recall the product benefits to industrial users / consumers with the aim that they voluntarily buy the products that have been produced in this case is also often called the promotion, in addition to being able to buy the product quality, the promotional activities can also be implemented with the activities of mass communication media through newspapers, magazines, radio and others, commonly called advertising.
Company PT. Indofood Sukses MakmurTbk Makassar branch to increase sales volume, the company was using a promotion through:
1. The newspaper, which is for people who subscribe to letters
they directly read and know the company.
2. Magazines, namely that through magazines usually a fan magazine that age still easy-easy, so that helped put the expectations on the housing.
3. Radio, when fans of drama interspersed with billboards, then the bustling halayak can know.
A promotional activity when in line with the marketing plan, and the plan is directed and controlled properly, or self-promotion can be instrumental in the development pace of sales to production and vice versa.
Company PT. Indofood Sukses Makmur Makassar during this time also using the means of promotion to build a wide variety of shapes and real community to known production and marketing department also held a demonstration cooking by introducing indirectly fried noodles as the main object as a promotional event for the business as well as companies and office to promote the production company to provide convenience to have / buy fried noodles because if the company is too many other requirements, then the subscription can be transferred to the other company.
D Marketing Policy Analysis
PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch is engaged in the sale of fried instant noodle serve both employers in terms of purchasing wholesale and retail purchases, the company's duty to serve both consumers requiring party a lot and stores to meet consumer need. Thus the general public often means that the promotion is only carried out by a new company or product previously unknown by the public and vice versa company that has been known by the public with a wide range of products offered is considered one of the wisdom of marketing the company's products.
To follow the development of businesses and the extra food marketing activities have a broader purpose, not only introduce a new product or new company but aims to inform, persuade targeted customers, and to remind consumers of the products offered, and over that marketing is a step the first to offer goods produced product to the customer, or in other words can affect consumer behavior and can change consumers' perception of the company and products offered.
Companies indomie fried operating in Makassar as a branch company's headquarters in Jakarta has a goal to provide the best services to consumers and businesses provides convenience consumers are able to make calls with a subscription is already one year more will be delivered through the car anywhere important place visits by one supervisor.
At the company itself, in addition, usually companies give discounts when buying glasses agart rely more than one company and employees through the advancement and sustainability of its business.
PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch as one of the private company that is full of fried instant noodle are pretty smoothly promoting the products and services offered to the public. Implementation of promotion is done by ensuring cooperation, coordination and communication between other companies engaged in the same field. and branch offices in marketing their products through promotional activities usually prefers persuasive action or persuade people to become consumers in the form of advertising (Advertising). Chosen form of advertising by the company on the grounds:
5. Can be adapted to the shape of marketing activities undertaken by the central office in Jakarta.
6. It is easier and far-reaching into the community
7. More practical and adapted to the available funds.
To increase the sales volume of the company is certainly through the sale in the form of advertising that is done by PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch only in small and medium scale. This is because the target is focused on the people of Makassar and South Sulawesi in particular on society in general, while the promotion of large scale national by PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch.
The limited funds available causing PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch in increasing its marketing only use one form of promotion is advertising. The media used by optical companies to support promotional activities to the community, consumers as follows:
Billboards
Banner
Brochure
One of supporting the smooth operation of which is through ads (advertising) which is a tool for PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch, where advertising is one form of delivering a message to the community to introduce and assure them about everything related to the increase in the number of consumers every year.
E Development Marketing Indomie Goreng
To know the development of the company selling fried instant noodle PT. Indofood Sukses Makmur Tbk. Makassar branch from 2001 to 2005 showed significant progress, as well as sales experienced similar things. Would But at the level of development that is not so great, because many companies engaged in the same field, but other brands are sold so that consumers are switching to other products to enjoy certain brands. According to the development and consumer demand, when subscription fried noodles still a lot of fans, because the taste and penyedapnya no indomie that could rival, so fans of fried noodles still consider how the price imposed on consumers, the company tried a variety of increasing activity, but in this discussion writers limit themselves to only the fried instant noodle.
To buy fried noodles do not know whether the name of the company or individual, so that the manager was not difficult for the fans to buy instant noodle, provided in accordance the terms proposed by the consumer.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Branch
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
CHAPTER IV
DISCUSSION AND ANALYSIS
A Brief History of the Company
Based on the goals established company which is to meet consumer demand, in addition, also for profit as much as possible, because the company has an extensive background of its existence so that one of the companies engaged in food additives (instant noodles) which can be served buyer massively, ie on pegadang, shop, retailers and does not directly serve the consumer.
PT. Indofood Sukses Makmur in this discussion of the history of the Limited Liability Company (PT) Indofood Sukses Makmur Makassar was established on Tuesday, the fifteenth, in October, one thousand nine hundred and eighty-nine (15 - 10 - 1989), witnessed by:
4. Mr. Thamin Gunawan, Bachelor of Economics (SE), a businessman who resides in Central Jakarta, according to his arrival acts as:
- For myself
- On the strength of a power of attorney under the hand that wears the stamp
dated september thirty thousand nine hundred and eighty-nine.
2. Mr. Lawrence Faisal Mahmud, also residing in Central Jakarta, with the arrival on an official invitation to attend the event pengresmian establishment as PT. Indofood Sukses Makmur Makassar.
The attendance at that time was known by the Notary without prejudice to the provision of a Limited Liability Company (PT) is, by establishing a Limited Liability Company that has been adapted to its articles of association as follows:
4. The Company is trying to PT. Indofood Sukses Makmur Makassar on behalf of himself.
5. In other places by the Board of Directors with the approval as a distributor of instant noodles in the city Makassar.dan surroundings.
With this basic set up a representation in Makassar City has the intent and purpose between alain:
4. Running a business as a reseller and distributor of instant noodles to meet the demands of traders, entrepreneurs, retailers and consumers.
5. Ensuring a wide range of instant noodles, especially the fried noodles wear.
6. Ensuring all sorts of indo noodle brands including fried noodles and others.
7. Run the company by acting as a distributor for the airport and pemenuhi consumer demand.
8. Run the trade in general, including export and import between islands (supplier), the seller or agent commission.
To discuss a brief history of the company in accordance with the results of the study authors to meet with one of the staff were interviewed and most of the data is a copy that the company based on the petition dated October 15, 1989 from relatives Hendra Mustamin as the power of this company and the deed is made on October 15, 1989 with No. 45 / NS / IX / P.UP / 89 before a notary Hobropoerwanto domiciled in Central Jakarta as notary experienced.
Furthermore, in accordance with the decision of the meeting which was held last year, namely on Tuesday the thirtieth, in November, one thousand nine hundred and eighty sebilan (30 - 11 - 1989), has been facing the Notary Sistke Limowa Bachelor of Law, a notary which has been recognized in the Board of Directors Mr. Hendra Mustamin as the helm of the company PT Indofood Sukses Makmur Makassar
B Organizational Structure
Interest Organizations company can determine whether or not current activities of the company in an effort to achieve the goal. This is because it involves management problems, whereas the management itself can lead the company toward achievement of predetermined goals.
The organization is a container in which jobs are placed on a portion of each predetermined to work and be responsible for his duties. So the form of organization which is owned by ne company can influence or give color to the activity, the workings and responsibilities of workers.
Companies need materials indo noodles PT. Indofood Sukses Makmur Makassar is a limited company, which shares only limited too. In doing daily activities, then head of the company / directors of this company to the discretion of the company's development.
Here the author would like to explain briefly the functions and duties of each part, as follows:
4. Board (of directors), as the helm of decision making, such as wisdom, a change in decision-making. The Board of Directors has the main function, among others:
- Responsible for day-to-day activities
- Has the authority in the determination of the day laborers to be dismissed.
- Responsible for the company's finances.
2. General / Secretary
In this case serves as a stylist secretary administrarif venture company in sehar-day duties as secretary to carry out general administrative duties based on the instructions given by the Board of Directors.
As for his job, as follows:
4. Coordination in the sense of organizing and receiving cooperation of all administrative and coordinating the preparation of regular budget of the company.
5. Services in the sense of providing technical and administrative services to the organizational units within the company itself.
6. Planning in the sense of preparing the plan, draw up programs and assess the implementation of the plan.
7. Fostering administration in the sense of fostering matters of administrative affairs in managing and fostering employment.
3. Internal Audit
In the implementation of this task is carried out by employees of the company itself / unit of the organization itself. Examining these functions include:
- Assess and discuss operating procedures and financial and bookkeeping.
- Assess internal controls for improvement / refinement and work together in a continuous / continuous.
- Work is very detailed in assessing and analyzing the implementation of something and report the results to
- The Board of Directors whether the procedures and methods outlined have ditetapi including efficiency and effectiveness.
- Checks should be independent of berndaharawan and head of bookkeeping, but independent of the Board of Directors.
4. General Trading
General trading section is responsible for the smooth transaction of the sale of the emergence of an order until the transfer of money from the sale to the cashier, these include among others:
- Implementation of a good financial administration.
- Oversee the smooth administration and physical distribution of the stock of goods to be marketed.
- Preparing daily sales planning and long term.
5. Finance
The finance department is responsible directly to the Board. And has the function, as follows:
- Conducting policy and arrangements in the financial administration, personnel for the smooth running of the company.
- Prepare periodic reports on the fields to be submitted to the Board of Directors on matters that can not be decided alone to get a decision.
- Mengkoodinir tasks and activities in the financial distributor
- Prepare financial Direktrat budget and the regular budget.
- Responsible and report to the Board of Directors.
6. Parts Warehouse
This section is responsible for the marketing department, and is also responsible for the expenditure of goods as well as irregularities in the warehouse, including the administration of any other good inventory.
Tasks and division of labor, namely:
- When the stock of goods is already approaching the level of highly thinned to be able to meet the demand, the piece is tasked to fill in the details of the purchase of goods which are then submitted to the purchasing department.
- Receive forechas copy from the purchase order to the supplier orders outside of the product to be used for examination sfesifikasi goods come.
- Check whether the supplier of goods that have been delivered in accordance with sfesifikasi than order goods to be sold.
- Make the minutes on goods from suppliers who sfesifikasinya not match with what is ordered in the marketing department.
- Signing the letter of the Tata business.
- Receiving and delivery of goods and making bon receipt of goods to the parts concerned.
- Create reports MPO polling evidence relating to their purchases of the product.
7. Section Marketing
Courant marketing responsible for the smooth transaction of the sale of the emergence of an order until the transfer of the money to the cashier marketing companies included in this case, as follows:
- Carrying out a good financial administration.
- Oversee the smooth distributor of goods required by the subscription.
- Set up the administrative and physical stocks of goods to be marketed.
- Preparing daily sales planning and long term.
8. Section Expedisi
In Part expedisi responsible for the marketing department. And is also responsible for the smooth distributor of goods to the customer in accordance with that given by the head of marketing.
Duties, as follows:
- Accept the delivery order (DO) of the marketing department and then take the goods which accompanied the letter from the warehouse.
- Provide the goods in accordance with the order and ask for the signature of a subscription on invoices and delivery orders.
- Receive a sum of money from the payment of the subscription and will henceforth be paid to the cashier.
9. Bookkeeping
In this case the bookkeeping department has the following tasks
- To coordinate the tasks of bookkeeping and budget analysis.
- Conducting an evaluation of the plan / realization for investment.
- Check the correctness proofs reception / realization of expenses, proof of the memorial, receipts / expenditure stock statement.
- Receive forecasts code at the evidence receipts and expenses and proof of the memorial.
- Make a trial balance and balance of profit and loss calculation periodically and give permanence statement presentation.
- Make recommendations bank statements, accounts receivable list, stock list every month.
- Develop plans daily and monthly cash flow.
10. Billing
The Billing Department is responsible to the chief financial officer over all the duties and his work.
The duties of the billing section, as follows:
- Compile lists of receivables to be billed.
- Keep track of the number of bills that will be charged.
- Report hasilpenagihan the financial portion.
13. K a s i r
As the holder of financial companies was the cashier who is fully responsible to the chief financial officer. And oversees part of the billing and bookkeeping.
C Marketing Analysis Indomie Goreng
The development of business in today's world, the establishment of any sort can not be separated from issues and and obstacles often arise, whether they arise from within the company itself as well as those coming from outside the company. Thus the head of the company must have a concept in addressing the issues that arise in the company, if masaah arising from outside the company are usually rather difficult to overcome because of the unexpected, so as to cope with this kind usually somewhat new old ordinary resolved. In averting problems that often arise and have never been predicted to exist, but in playing the marketing function should we pay attention to social conditions, so the marketing department conduct market research in order to obtain data about the new price compared to the cost of the product on the company, in addition to promotions that can support company.
Precisely why, when considering the condition of company entrepreneurs goods this step is enough to meet the needs of Makassar in particular and South Sulawesi in general, even the eastern part of Indonesia diladeni indeed this effort, especially extra food for children and adults, on the other businesses because they are less so rival company in marketing indomie not experience significant barriers or no rival.
Eventually faced competition not only other noodle instant noodle, because the company as an agent tuggal namely PT. Indofood Sukses Makmur Tbk. Makassar branch, because the company is not having problems in marketing do not realize about the same field of activity. The sales volume of specialty indomie fried noodles in the face of this reality, the company leadership very concerned about the competition, but have new ways to compete.
One in the determination of such competition is a matter of determining the cost of import duties and taxes and we need to know the cost and charges through the ports being used. Another factor is enough to influence in determining the price besides kwaliteit, perhaps because of the company's strategy in the form of location is quite crowded areas or as a public road axis.
From these considerations, then the head of the company can develop strategies to reduce the inhibitory these constraints either by way of improving the quality of products and other means to support the sales volume in the future, in the hope of retaining the Indomie brand of fried noodles, a rival in the world marketing.
Businesses have always hoped that the production may be well received by the consumer / industrial users. Because the consumer is the last user of a product. So it is in producing a product manufacturer should always pay attention to consumer tastes or desires of consumers for the selection of a product by the consumer has a wide range of needs and desires.
As for companies engaged in the sale of Indomie instant noodles fried especially in terms of quality of products offered has met the Indonesian Industrial Standard (SII).
The sales volume of each company from year to year in general has increased, but often have fluctuated in which in other years may also decline. In the case of companies engaged in extra food, over the last five years, since the company is only as a distributor in the flow of merchandise.
The company is in the flow of distribution of merchandize very consideration the social, economic and cultural communities, resulting in increased volume turnover of less obstacles which means, for companies engaged in the same field is still lacking.
PT Indofood Sukses Makmur Makassar branch in nature only as a distributor only, (commission) of goods sold, however the company as a branch in the city of Makassar will serve in Makassar city and its surroundings even in West Sulawesi and Southeast Sulawesi. The company is opening the system to open a network of cooperation among employers, especially mixed goods moving distributor indomie fried noodles.
Indomie fried as a supplementary food for children and adults who have a sense of savory and tasty, so children love this extra food as a staple food when something that could hamper the meningmati food will be prepared by them.
The items to be sold to the public must have fulfilled the minimum quality standards or have passed the feasibility test at the local health laboratories, especially indo noodles as a favorite food for children to adults, because the way is very practical, fast and time-consuming in the presentation.
Fried noodles as noodles favorite for children and adults is the object of the study authors, for retrieval of data that the data from 2001 to 2005, sales of fried noodles experienced growth every year, nor the purchase of course, also in this way because if a lot of selling orders also increased or when demand increases prices will rise.
Various forms in memperlacar sales flow of goods, so that for every buyer come up with using the excellent service and the service is assured, so long subscribed to attract people who never came to spending on the company.
Population growth more days to grow, even an added increased, the companies in the business need memimirkan how to improve also oersediaan items can be balanced between labor with goods to be marketed, because the manager should think about how it can improve service to consumers by not adding workers with integrated service system. Service is the most powerful promotions to consumers, will obviously have a positive impact on people who use the system time for shopping with pull dri information one to the other information, can be a material that is very satisfactory service.
For 2003 and 2004 that the sale and purchase of 78 600 and 90 790 dos dos, is experiencing sales growth trend also showed increased sales, because its development is only 12 190 dos sales, so the promotion should be encouraged in order to capture market share in order to increase sales added increased.
For 2004 the dam in 2005, namely the sale and purchase as many as 90 790 dos and 100 185 dos had increased as much as 9.185 dos are also experiencing a trend in sales compared with the two previous years, these companies although considered no rivals selling fried noodles, but many indomie could love or consumers will try the food moorings.
Based on the results of the authors of the analysis the price, then the price of an item is expressed in units of money. In addition, the price used as a benchmark or starting point for the determination of another price or the price of a means of liaison between buyers and sellers. This means that prices are determined by supply and demand for a product or service. Price shows also the implementation of a purchase transaction that could occur if the buyer and seller have jointly agreed on a certain price level of a product sold, and thus for the company indomie in Makassar in terms of implementing activities for marketing is no escape from a pricing of products to be offered.
Thus, the price has the roles and functions that can not be separated from other functions such as production, marketing expenditures and also other functions.
Pricing for large companies often involves some managers like manajr production, sales and other managers. Politics pricing of the items in the company has been taken into account, as follows:
1. Pricing psikhologis, discretion is usually used for the sale of goods at the retail level. In the method of pricing ganjilm for use odd numbers, pricing is also referred to psychological pricing is odd.
2. Price lining, this method is widely used ileh retailers than wholesalers or producers, sellers determine a price level of all goods sold.
3. Cut the price, based bembelian goods major parties receive discounts or reduction of the price that has been set. Discounted prices realized in the form of cash and are intended to attract consumers. But sometimes unusual pieces are also provided in-kind. The types of discounts offered to buyers, as follows:
a. Quantity discounts, rebates are offered by sellers so that consumers are willing to buy in larger quantities.
b. Pieces trademarks or usually called functional pieces that are discounts offered to the buyer for payment to the marketing functions that they do. So pieces of this trade is only given to buyers who come to market its products. They include distributors, both wholesalers and retailers.
c. Cash rebate is the piece that was given to the buyer for payment account in the period, and make payments on time.
d. Seasonal pieces are the pieces are given to buyers who make purchases outside of a particular season, misqlnya purchase services in the summer rain will get discounts.
Precisely the purchase and sale of fried instant noodle and development at the company PT. Infood Sukses Makmur Tbk. Makassar branch, as follows:
Table 1 Development of Sales at PT. Indofood Sukses Makmur
(Persero) Tbk. Makassar branch Period 2001 - 2005
Year Sales (Dos) Developments (Dose)%
2001 61.700
3.450 5.59
2002 65.150
3.450 5.30
2003 78.600
12 190 15.51
2004 90.790 9.185 10.12
2005 100.185
Total 396 425
Source: PT. Indofood Sukses Makmur Tbk. branch Makassar
In accordance with the data in Table II show that every year has developed both buying and selling, which means, that one fan of fried instant noodle, stating that the fried noodles is very easy and quick to eat, with its own many other indomie penggemr switch to fried noodles.
In 2001 the total purchase and sale increased to 65 150 61 700 dos dos purchase and sale, so there is an increase of 3,450, or about 5.59% dos, because the user is already familiar with the ease, delicacy and speed can be eaten, which in turn increases the meminatnya added.
Then in 2002 pemberlian and sales 65 150 dos, for 2003 increased to 78..600 units, which means no development of buying and selling as many as 13,450 dos or approximately 20.64%, during the past two years has increased very rapidly, namely 10,000 dos multiples thereof, and for the promotion rate effect on consumers, so that between 2002 and 2003 greatly increase its development.
As for 2003 and 2004 that the sale and purchase of 78 600 and 90 790 dos dos, is experiencing sales growth but sales trend showed a decline, because its development is only 12 190 dos sales or approximately 15.51%, so the promotion should be encouraged in order to capture market share around dos 2,000 per year.
For 2004 the dam in 2005, namely the sale and purchase as many as 90 790 units and 100 185 dos had increased as much as 9.185 dos or 10, 12%, also decreased trend in sales compared with the two previous years, these companies although considered no rivals selling fried noodles, but many other noodle production indo can menyangi or consumers will try the other noodle indo.
One of the company's activities in terms of delivering a mission of their products to consumers or users, then the best means adopted is by way of promotion. Where promotion is communication between producers and industrial users / consumers, due to the promotion that is responsible for delivering the mission of the company to the users or consumers may be interested in the services / goods were introduced to him. Thus, in a situation increasingly sharp competition, then of course the sale is something that is very important in helping the smooth traffic flow of goods and services from producers to consumers, this happens either directly or indirectly.
In the business world, the act of reassuring and recall the product benefits to industrial users / consumers with the aim that they voluntarily buy the products that have been produced in this case is also often called the promotion, in addition to being able to buy the product quality, the promotional activities can also be implemented with the activities of mass communication media through newspapers, magazines, radio and others, commonly called advertising.
Company PT. Indofood Sukses MakmurTbk Makassar branch to increase sales volume, the company was using a promotion through:
1. The newspaper, which is for people who subscribe to letters
they directly read and know the company.
2. Magazines, namely that through magazines usually a fan magazine that age still easy-easy, so that helped put the expectations on the housing.
3. Radio, when fans of drama interspersed with billboards, then the bustling halayak can know.
A promotional activity when in line with the marketing plan, and the plan is directed and controlled properly, or self-promotion can be instrumental in the development pace of sales to production and vice versa.
Company PT. Indofood Sukses Makmur Makassar during this time also using the means of promotion to build a wide variety of shapes and real community to known production and marketing department also held a demonstration cooking by introducing indirectly fried noodles as the main object as a promotional event for the business as well as companies and office to promote the production company to provide convenience to have / buy fried noodles because if the company is too many other requirements, then the subscription can be transferred to the other company.
D Marketing Policy Analysis
PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch is engaged in the sale of fried instant noodle serve both employers in terms of purchasing wholesale and retail purchases, the company's duty to serve both consumers requiring party a lot and stores to meet consumer need. Thus the general public often means that the promotion is only carried out by a new company or product previously unknown by the public and vice versa company that has been known by the public with a wide range of products offered is considered one of the wisdom of marketing the company's products.
To follow the development of businesses and the extra food marketing activities have a broader purpose, not only introduce a new product or new company but aims to inform, persuade targeted customers, and to remind consumers of the products offered, and over that marketing is a step the first to offer goods produced product to the customer, or in other words can affect consumer behavior and can change consumers' perception of the company and products offered.
Companies indomie fried operating in Makassar as a branch company's headquarters in Jakarta has a goal to provide the best services to consumers and businesses provides convenience consumers are able to make calls with a subscription is already one year more will be delivered through the car anywhere important place visits by one supervisor.
At the company itself, in addition, usually companies give discounts when buying glasses agart rely more than one company and employees through the advancement and sustainability of its business.
PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch as one of the private company that is full of fried instant noodle are pretty smoothly promoting the products and services offered to the public. Implementation of promotion is done by ensuring cooperation, coordination and communication between other companies engaged in the same field. and branch offices in marketing their products through promotional activities usually prefers persuasive action or persuade people to become consumers in the form of advertising (Advertising). Chosen form of advertising by the company on the grounds:
5. Can be adapted to the shape of marketing activities undertaken by the central office in Jakarta.
6. It is easier and far-reaching into the community
7. More practical and adapted to the available funds.
To increase the sales volume of the company is certainly through the sale in the form of advertising that is done by PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch only in small and medium scale. This is because the target is focused on the people of Makassar and South Sulawesi in particular on society in general, while the promotion of large scale national by PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch.
The limited funds available causing PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch in increasing its marketing only use one form of promotion is advertising. The media used by optical companies to support promotional activities to the community, consumers as follows:
Billboards
Banner
Brochure
One of supporting the smooth operation of which is through ads (advertising) which is a tool for PT. Indofood Sukses Makmur (Persero) Tbk. Makassar branch, where advertising is one form of delivering a message to the community to introduce and assure them about everything related to the increase in the number of consumers every year.
E Development Marketing Indomie Goreng
To know the development of the company selling fried instant noodle PT. Indofood Sukses Makmur Tbk. Makassar branch from 2001 to 2005 showed significant progress, as well as sales experienced similar things. Would But at the level of development that is not so great, because many companies engaged in the same field, but other brands are sold so that consumers are switching to other products to enjoy certain brands. According to the development and consumer demand, when subscription fried noodles still a lot of fans, because the taste and penyedapnya no indomie that could rival, so fans of fried noodles still consider how the price imposed on consumers, the company tried a variety of increasing activity, but in this discussion writers limit themselves to only the fried instant noodle.
To buy fried noodles do not know whether the name of the company or individual, so that the manager was not difficult for the fans to buy instant noodle, provided in accordance the terms proposed by the consumer.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Branch
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
Indofood Sukses Makmur Tbk.
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